Iron Sauce introduces the case of improving the performance of 'Anipang' playing performance

[ Moon Byung-soo] Iron Sauce announced on the 19th that it improved the UA performance of Playing' mobile casino game 'High Roller Vegas' through Apple Search As Solution and integrated data view of the integrated app marketing platform' Iron Source Luna '. Did.

Playing is a casual game developer founded in Korea in 2015, and social casino games such as 'High Roller Vegas', 'Lock & Cash', and 'Slot Mate' The title of more than a dog is in service. The company used iron sauce Luna solutions to increase marketing budget efficiency and optimize the total app users.

In particular, Playing is three major challenges, with integrated hubs that can be visualized for campaigns and keyword achievements, expanding the Apple Search As Campaign, reducing CPI's (costs per installation), and activating ROAS (ROAS). I used Luna solution. As a result, the company explained that the target of the CPI 70%and ROAS indicators also increased more than doubled from 1.5%to 3.3%.

Gang Dana Playing UA Manager said, Apple Search As Channel data and MMP data are integrated into a single UI to improve the efficiency of analysis and optimization. We provided user-friendly dashboards, he said. We were able to analyze the current keywords and competitors' keywords more efficiently, and have secured core insights related to cheating keywords to significantly reduce research time.

He added, Improvement of the efficiency of manually optimizing keyword unit prices was able to solve the problem through the 'automatic unit price' and 'smart recommendation' function that automatically determines the optimal price of the keywords in the Luna algorithm.

Playing also introduced cases of reaching the optimal users with the lowest CPI to maximize marketing performance and saving time consumed in manual operation in this process. The Luna team, which received the request, proposed the use of the Luna Optimization Center, resulting in a decrease by up to 70% of the CPI.

Gang Dana Manager said, Our team's goal has solved all three tasks, such as 'Overall Apple Search Asian Campaign Improvement', 'CPI Reduction', and 'ROAS Improvement'. I could do it, and I provided a comprehensive view to visualize all campaigns throughout the data source.