Indie game -born 'cats and soups', global IP expansion for overseas popularity

[Soup Park Ye-jin] Neowiz attempts diversifying in the global market with the mobile game 'Cat and Soup' intellectual property (IP), which is a filial piety in recent sales towing. Based on the popularity of the game, the company plans to use the next work and the IP.

According to the game industry on the 15th, Neowiz (co-representative Kim Seung-cheol, Bae Tae-geun), along with Daewon Media (CEO Jung Wook, Jung Dong-hoon), will use cats and soup IP to diversify its global business.

Daewon Media will be conducting projects such as planning, manufacturing, and distribution related to cats and soups for three years. The two companies are planning to develop products such as livingware, figures, and fashion accessories with cats and soup IP.

Cats and soup, which were released in September last year, are healing games that cats cook and play in cat villages. After developing as an indie game in 'Heidia', a single developer, it has surpassed 10 million downloads within five months of its launch, and now has more than 23 million downloads. Since then, Neowiz has incorporated Heida as a subsidiary with 20 billion won in November.

Cats and soups are getting more popular in the global market than in Korea. According to Neowiz, the game is the most common Europe, North America, and South America, and then secures the number of users in the order of Korea, Japan and China.

It is also showing popularity in Korea thanks to the new update. According to the mobile market research company sensor tower, cats and soup have risen to 24th in the 371th place in Korea for the last 90 days.

The game played a good role in the first quarter of Neowiz. Neowiz's first quarter of this year's sales recorded W76.6bn, up 11% QoQ, and operating profit rose 176% QoQ to W11.2bn. The company explained that the operating margin also recovered by 15% as a result of the expansion of the global performance of cats and soups. The game also reached the highest sales in March.

Neowiz plans to grow cats and soups into global IPs by diversifying business as global users have been demanding commercialization.

The company said, Cats and soups are well-known in the global art competitiveness and healing elements in the global growth, he said. I'm going to go out.