The Iron Source says 'six trends that should be noted in the game industry in the 2022'

[Data provided: Iron Source]

\ - Iron sauce, 6 major trends to note in the 2022 game industry

\ - Transformation on game business model... P2E and Metric Buses

\ - The acquisition issue between large companies will be a major topic of game tech ecosystem this year

The powerful business platform iron source for the app economy analyzed the main insights in the game industry last year, and trends to pay attention to six games in the 2022 game industry.

It is not an exaggeration, from IPO to iOS 14 updates and headlines, and 2021, from 2021 to a new business model, in the game industry. Introducing some major expected trends to be presented in the 2022 game industry in the 2022 game industry ahead of the new year.

Play Two (P2E, Revenue Creation Game)

The most hot topic in the recent game industry is a 'P2E' business model. Some officials are committed to emerging as a new next-generation business model that connects P2E's P2E, Pay Tela and free game, Free Tour Play.

The P2E game is based on block chain technology, based on players, creates profits while playing, and earned compensation and mining can be held or sold through a cryptographic wallet.

In a typical F2P or P2P game model, you could benefit from this way to spend the amount on fast game progress, upgrading, and stripping, and these paid items are valid only within the game, and if the user quit the game, I could not get back from the game.

On the other hand, for the P2E model, the players may exchange or replace or sell items with paid or acquired items during game play. Therefore, it is possible to actually be compensated for the time and cost of investing in the game, and it may be exchanged with the fact that the peso or dollar, such as the peso or dollar.

In fact, many players of the game 'Excipiniti' developed by SkyMivis have already created significant revenue through the model, and Nuclear Venture Capital (VC) companies such as Anderson Horobitsu (VC) companies are blocked in a large investment.

Of course, there are still a lot of obstacles that a blockchain game or P2E model is adopted by the early steps, and there are many obstacles to overcome, but in 2022, in 2022, in 2022, It seems.

Building a brand This is a required requirement

Depending on Apple's privacy policy changes, we have given a new challenge to the mobile user secure division. In order to expand the number of game installations and increase the number of game installations, building the game installation and increasing the number of game installations, establishing the brand and community began to engraved as an essential requirement.

Brand construction is not a new concept, but performance marketing activities are complicated, and developers are troubled, and more community managers are expected to grow, and brand marketing campaigns will be unfolded.

This also increases cooperation with benefits to live streaming live streaming on a major platform such as YouTube and Twitch in a way that more games are working on building an online community and in order to increase the participation rate It seems. Developers have already been able to run these strategies directly during a considerable period of time, and next year, more games will realize the value of community deployment.

Strengthening the game business of various companies

Netflix, Snap Chat, Tank, Amazon, Apple, these companies have one common point. It is not a company that has been departed from the game, and it was recently that it has been beginning to play against the game industry for the past year.

Apple and Google have large-scale subscription-based mobile game library services, respectively, Apple Arcade and Google Playpath. Amazon's game business division released the first hit MMO game 'New World', who was almost 10 years. Netflix games are now supporting games on iOS devices around the world, and the Social Media app is a great platform to release the social media apps.

As companies engaged in entertainment and 'pay economies' are gradually representing a few in the game, and this trend is looking for a way to maintain a user, and this trend is more prominent in this trend in 2022. It is expected to be.

Change of app ecosystem facing

Apple and Epic Games' statutory litigation workshops are exposed to the democratization of the app economy today. Epic Games's CEO Team Sweeney has pointed out the unbalanced excessive control of Apple's unbalanced excessive control, requiring a single App Store that can be used on all platforms without imposing excessive fee.

In the Winning Epic Games, other developers, including Epic, and other developers, no longer have a 30% app fee to Apple, and users can access themselves directly and guide payment to their site. Meanwhile, Google announced a policy on January 1, 2022, the payment fee for all subscription services of Google Play will be cut to 15% in the existing 30%.

In addition, in the PC game market, conflicts between the appstore and the developers using the developers are becoming more sharply surfaced. For example, steam is prohibited from registering or distributing blocks and NFT technology-based games on its platform, while Epic Games announced that the Epic Games welcomes NFT and cryptographic games in its PC Games Sto.

Therefore, in 2022, there are more demands of developers who demand a larger app ecosystem for democratization of the app economy, and furthermore, further, furthermore, the new distribution model is likely to emerge.

Growth of Metabus

The metabus was most commonly referred to as the most common and newslated themes, especially in the news, especially when Facebook changes to META, which is a new name, META. Although the metaverse is exactly what form is, it is still unclear, but the industry critic Matthew Ball was the following seven things related to the meta bus.

The main attributes of the metabus ▲ persistence ▲ concurrency (real-time synchronization and live environment) ▲ unlimited (not limited to concurrent participation) ▲ economy (fully economic system) ▲ transcendental (digital / reality world) Common network experience, public / restricted platforms are comprehensive) ▲ Interoperability (data and digital items, assets, content provide interoperability to transcend interoperability) ▲ rich content (contents and experience by a wide range of contributions) It was analyzed as provided and operated.

And in 2022, games and meta buses are more closely integrated. We will provide a more innovative game like a concert hosted by Port Kite, and more brands will actively appear in the game world. Currently, the Chione was a leader in the metaverse grafting, and the Nike also has recently established the 'Nikeland' through Roblocks.

In addition, as it produces a digital avatar called a virtual human, the startup that provides the infrastructure that is necessary for development of metaverse, and more new ways that can be applied to cryptographic and NFT development and metaverse, and investors It seems to be able to witness the phenomenon of progress. In 2022, the vision of the metabus that was blurred in the meantime is more embodied and it is expected to be able to confirm the entity clearly.

The game of the game industry

The game industry has grown exponentially for the past 5 to 10 years, and many solutions, from the ad network to the performance measurement tool, appeared in the game tech ecosystem.

Over the past few years, the game industry has reached the mature, and more cases that are merged between the developed solutions. A series of industry crabs have established a one-stop platform to further enhance the ability to provide the functions and solutions they provide through acquisitions with small businesses, furthermore, and furthermaking mobile game developers to manage their business.